If you know anything about craft beer you probably already know that the art on the front is almost as important as the beer inside. Many craft beer companies seek out artists to create one of a kind labels that perfectly describe each beer. Did you know there’s even a podcast that features beer artists?
Although it seems unclear who started the trend, we know that beer labels are getting more and more detailed and have become masterpieces in their own right. So, here we’ve showcased a few breweries that are doing everything right when it comes to the art of the beer movement.
Mikkeller- Artist Keith Shore
“It’s just myself and our designer Ben Kopp working in my small backyard studio… there is never a slow day — we are always wildly busy with crazy projects. But this is no complaint — I love the Mikkeller universe and feel very lucky to draw these characters every day. We have worked on countless collaborations with inspiring musicians, chefs, filmmakers, clothing designers, airlines… and all in the name of beer.” Keith Shore
Fat Orange Cat Brewing Co. – Artists Leslie Herman
Leslie Herman is a Richmond, VA based illustrator and part-time adjunct professor at Virginia Commonwealth University. Leslie’s editorial clients include The New Yorker, New York Times, Huffington Post and Wall Street Journal. His album cover and concert poster illustrations include the bands Mike Gordon, Phish, The Southern Belles and Spoon.
Hoof Hearted Brewing Co. – Thom Lessner
Thom Lessner is a self taught artist who’s been working in Philadelphia since 1999. He’s had solo shows across the country at places like THIS (Los Angeles), Guerrero Gallery (San Francisco) and Spector Gallery (Philadelphia). His work has been featured in Thrasher, Vice, Revolver, Swindle, Spin, Rolling Stone, Disillusion, Dazed and Confused, XLR8R, Anthem, Philadelphia Magazine, Philadelphia Daily News, and The Metro.
Do you have a favorite beer label artist? If so, drop their name in the comments. Or maybe you hadn’t even thought about the label art before. If that’s the case, you might be looking at beer with a whole new set of “beer goggles” now. Of course, just like any art, it’s all subjective and beauty is in the eye of the beholder. No matter what style you prefer, you better get drinking because there is a whole new gallery of tiny canvases to explore.